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Citadel, a specialist digital advertising agency, introduces an expanded SEO service for cosmetic surgeons, focusing on online exposure, client interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the vital details that change campaigns from good to fantastic include creating a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for forecasting ROI before media investment.

A 25-year veteran in the health care marketing and advertising area, Tracey started her career as a firm account person for a selection of pharma brand names and later on headed the advertising initiative to launch a first-of-its kind website in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the model for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.