Fortress Surgeon Digital Marketing, a doctor digital advertising agency, reveals an expanded SEO solution for cosmetic surgeons, focusing on on-line presence, individual engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the essential details that transform projects from great to terrific consist of creating a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI prior to media investment.
A 25-year professional in the medical care advertising and marketing area, Tracey started her job as a company account person for a selection of pharma brands and later on pioneered the marketing effort to release a first-of-its kind website in the eyewear and eyecare room.
He leads a group of media strategy, media preparation, media buying and media execution experts who collaboratively guarantee that campaign objectives are accomplished in order to maximize roi and interactions. Lauren's profession in electronic and media started in the 90's, equally as electronic ended up being a viable advertising channel.
While at Underscore, she invested three years showing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.