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Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, announces a broadened SEO service for plastic surgeons, focusing on on-line exposure, client involvement, and technique growth. Lauren's concentrate on ROI and interest for locating the important details that change campaigns from excellent to excellent include establishing a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection method for anticipating ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her career as a firm account person for a variety of pharma brand names and later on spearheaded the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

He leads a team of media strategy, media planning, media buying and media execution specialists who collaboratively make certain that project objectives are achieved in order to take full advantage of engagements and ROI. Lauren's career in digital and media started in the 90's, equally as electronic came to be a viable advertising and marketing channel.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.