Specialist Digital Advertising And Marketing

Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, announces a broadened SEO service for plastic surgeons, concentrating on on-line exposure, patient engagement, and technique growth. Lauren's concentrate on ROI and interest for locating the important information that change campaigns from excellent to fantastic include creating a grand scale multivariate test framework using fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection technique for anticipating ROI before media financial investment.

A 25-year veteran in the medical care marketing and advertising area, Tracey started her career as a company account person for a range of pharma brands and later on pioneered the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the version for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years educating Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.