Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, focusing on on-line visibility, person involvement, and technique growth. Lauren's concentrate on ROI and passion for finding the vital details that change projects from good to great consist of establishing a grand scale multivariate test structure making use of fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection strategy for anticipating ROI before media investment.
A 25-year expert in the medical care marketing and advertising space, Tracey began her career as a company account individual for an array of pharma brand names and later led the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare space.
He leads a group of media technique, media planning, media purchasing and media implementation experts that collaboratively guarantee that project objectives are accomplished in order to make best use of interactions and ROI. Lauren's career in electronic and media began in the 90's, equally as digital came to be a viable marketing network.
While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.