Citadel, a doctor digital advertising and marketing firm, reveals a broadened search engine optimization service for plastic surgeons, focusing on online presence, person involvement, and technique development. Lauren's focus on ROI and passion for discovering the essential information that change projects from great to great include establishing a grand scale multivariate examination structure using fractional factorial analysis for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate technique for anticipating ROI before media investment.
One of the important things Martin takes pleasure in most about his function is the chance to research and comprehend the nuances of both new and recognized markets, and through growing his understanding of them search for the Holy Grail of product-market fit.
He leads a group of media method, media planning, media acquiring and media implementation specialists that collaboratively make certain that campaign goals are achieved in order to maximize roi and interactions. Lauren's career in electronic and media began in the 90's, just as electronic came to be a practical advertising and marketing network.
While at Underscore, she invested 3 years instructing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.