Citadel, a doctor digital marketing agency, introduces a broadened SEO service for cosmetic surgeons, focusing on online presence, patient interaction, and method growth. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & health brand names with all lifecycle phases: starting from medical trial employment campaigns, through the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and marketing sunsetting.
A 25-year professional in the medical care advertising and marketing area, Tracey started her occupation as an agency account person for a variety of pharma brands and later on led the advertising and marketing initiative to launch a first-of-its kind site in the eyewear and eyecare space.
It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the model for exactly how media and advertising agencies should, and will, evolve in the future.
While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.