Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an expanded SEO solution for cosmetic surgeons, concentrating on online exposure, patient engagement, and technique development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brands through all lifecycle phases: beginning with medical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising and marketing sunsetting.
A 25-year professional in the health care advertising and marketing room, Tracey began her career as a company account individual for a variety of pharma brand names and later on pioneered the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the version for how media and advertising companies should, and will, advance in the future.
While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.