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Citadel, a specialist Fortress Surgeon Digital Marketing [Read the Full Article] marketing agency, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client interaction, and method growth. Lauren's focus on ROI and enthusiasm for discovering the essential information that change campaigns from excellent to fantastic consist of developing a grand range multivariate test structure making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for predicting ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey began her job as an agency account person for an array of pharma brands and later on headed the advertising effort to launch a first-of-its kind website in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the version for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.