Fortress Surgeon Digital Marketing, a surgeon electronic advertising firm, introduces an increased SEO solution for cosmetic surgeons, focusing on on-line presence, individual engagement, and method development. Lauren's focus on ROI and passion for discovering the crucial information that transform projects from good to great consist of creating a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast strategy for predicting ROI prior to media investment.
A 25-year expert in the healthcare marketing and advertising room, Tracey started her profession as an agency account person for a range of pharma brands and later spearheaded the advertising effort to release a first-of-its kind site in the eyeglasses and eyecare room.
It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, advance in the future.
While at Underscore, she invested three years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.