Specialist Digital Marketing

Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, patient engagement, and method growth. In her previous function as VP of Biddable Media Daga focused on the marketing of health and wellness & wellness brands through all lifecycle stages: starting from clinical trial recruitment projects, through the pre-launch market-shaping, launch and marketing phase, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising area, Tracey began her career as a company account individual for a variety of pharma brands and later headed the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the design for how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.