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Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, introduces a broadened SEO solution for plastic surgeons, concentrating on on-line presence, person involvement, and method growth. Lauren's focus on ROI and passion for locating the vital details that transform projects from excellent to great include establishing a grand scale multivariate test framework using fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast strategy for predicting ROI before media financial investment.

One of the important things Martin enjoys most about his function is the chance to study and understand the subtleties of both brand-new and recognized markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

He leads a group of media strategy, media preparation, media purchasing and media implementation professionals that collaboratively make certain that project goals are achieved in order to optimize roi and engagements. Lauren's career in electronic and media began in the 90's, equally as digital became a feasible advertising and marketing channel.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.