Fortress Surgeon Digital Marketing, a specialist digital marketing firm, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, client engagement, and practice development. Lauren's focus on ROI and enthusiasm for finding the crucial information that transform campaigns from good to terrific include creating a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for predicting ROI prior to media investment.
A 25-year expert in the medical care advertising and marketing area, Tracey started her career as a company account individual for a selection of pharma brand names and later headed the advertising and marketing initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare space.
He leads a group of media technique, media preparation, media purchasing and media implementation specialists that collaboratively make sure that project goals are attained in order to take full advantage of roi and interactions. Lauren's career in electronic and media started in the 90's, equally as digital ended up being a practical advertising network.
While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.