fortress surgeon digital Marketing, a doctor electronic advertising agency, introduces a broadened SEO service for plastic surgeons, focusing on online exposure, patient interaction, and practice growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising and marketing of health & health brands via all lifecycle phases: starting from clinical test recruitment projects, with the pre-launch market-shaping, launch and marketing phase, ending with license expiry and advertising sunsetting.
A 25-year expert in the health care advertising and marketing space, Tracey began her career as a company account individual for a range of pharma brand names and later on pioneered the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.
It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the design for just how media and marketing agencies should, and will, progress in the future.
While at Underscore, she spent three years educating Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.