Telemarketing

Citadel, a doctor electronic advertising and marketing firm, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, person engagement, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & health brands through all lifecycle phases: starting from scientific test recruitment projects, through the pre-launch market-shaping, launch and Fortress Surgeon Digital Marketing stage, ending with license expiry and advertising sunsetting.

A 25-year professional in the medical care advertising and marketing room, Tracey started her job as a firm account individual for a variety of pharma brand names and later on led the advertising and marketing effort to introduce a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.