Digital Advertising Services

Citadel, a specialist electronic marketing agency, announces an increased search engine optimization service for plastic surgeons, concentrating on online presence, individual engagement, and method growth. Lauren's concentrate on ROI and passion for discovering the essential details that transform campaigns from excellent to great include developing a grand range multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI capacity in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for predicting ROI prior to media investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her career as an agency account person for a selection of pharma brands and later led the advertising and marketing effort to introduce a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the version for how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.