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Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing firm, announces an increased search engine optimization service for plastic surgeons, focusing on on-line presence, individual engagement, and practice development. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & health brand names via all lifecycle phases: starting from clinical test employment campaigns, through the pre-launch market-shaping, launch and promotional stage, ending with license expiry and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her job as a firm account person for a selection of pharma brands and later spearheaded the marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the model for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years educating Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.