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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing company, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on online exposure, client interaction, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brand names via all lifecycle stages: beginning with medical test employment projects, with the pre-launch market-shaping, launch and promotional stage, finishing with patent expiration and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her career as a company account person for a variety of pharma brand names and later on pioneered the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.